SWOT Analysis?
SWOT analysis is a strategic planning tool used to assess an organization’s internal strengths and weaknesses, as well as external opportunities and threats. It involves identifying:
- Strengths: Internal attributes that give an organization an advantage, such as skilled employees or strong brand recognition.
- Weaknesses: Internal factors that hinder the organization, like outdated technology or poor management.
- Opportunities: External factors or trends that the organization can capitalize on, such as emerging markets or changing consumer preferences.
- Threats: External factors that may harm the organization, such as competition or economic downturns.
SWOT analysis helps businesses and individuals make informed decisions by evaluating their current position in relation to the external environment.
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